When you attend as many trade shows throughout the world as Alltech does in one year, the use of innovative communications mediums such as digital signage can have a dramatic affect of your image and bottom line. Alltech’s vision included the use of LCD display monitors throughout the tradeshow booth as a medium for communicating various product offerings and technological advances. Hammond engineered a mobile digital signage system that is founded on Scala’s Infochannel software. Four Scala media players drive content on eight LCD displays. The booth is comprised of three columns, each with a 42” and 23” display, and a walk-up counter with a 52” and 23” display. Content on the displays includes a variety of information on product and technology customized for each event.